Channel 13
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Rainbow Electronics

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Rainbow Electronics is a leader in Resistance Welding Technology, Machining, and Fabrication. In 2015, Rainbow Electronics approached Channel 13 to capture the company’s 30-year history with a new cohesive visual identity and visual language that demonstrates the company’s trusted and longstanding professional legacy.

Channel 13 performed an audit of the entire brand – brand story, visual identity, and brand voice. Our overall objective was to create a complete set of brand standards that featured a bolder logo, direct language, and more energetic photography and video direction.

Brand Story  /  Visual Identity  /  Creative Direction  /  Art Direction  / Digital  /  Photography  /  Video

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