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NBA ALL STAR WEEKEND | The 65th NBA ALL STAR GAME IN THE SIX

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The weekend surrounding the big game was filled with industry leading brands and celebrities, paired with retail and fan event experiences. The Substance Group, a premier experiential marketing company and elite event booking agency, approached Channel 13 to lead the visual design direction for a number of events surrounding the NBA All-Star Weekend. Our primary objective was to create a strategic print and digital campaign through beautiful art direction for the first Canadian All-Star game. Notable organizations involved included The NBA, Champs Sports, and Mitchell & Ness.

Channel 13 designed digital and printed visual communication along with art direction for the event, which was carried out through branded environmental graphic elements and retail build-outs featuring exclusive OVO All-Star merchandise.

Art Direction  /  Print  /  Interactive  /  Signage  /  Branded Environments

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