Channel 13
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Copy of About

A DIFFERENT TUNE

 

the agency

We’re an award-winning, full-service creative agency that connects new and established businesses to their ideal customers. We know your story is important, and we’d be honoured to help you tell it. But that’s not all we do. Instead, we work collaboratively with you to create a compelling and cohesive brand that aligns with your goals, resonates with your target audience, and makes you stand out.


EXECUTIVE TEAM

Our dynamic team has been the creative drive of Channel 13 from day one. They come to the table with diverse backgrounds in strategic concept and business development, brand creation and impactful design for every medium.

Michael Gioffre

michael gioffre

Partner / Creative Director
mike@channel13.ca

Michael brings his diverse experience in brand development, layout design and typography to Channel 13 as a founding partner. His advanced diploma in graphic design at George Brown College and previous agency experience provided hands-on training for his current role as Creative Director where he oversees strategic development and creative.

He ensures successful results through meaningful interactions with clients and is always seeking new and innovative solutions. And since actions speak louder than words, he likes to refuel with a good workout. Or relax with a cold beer on a patio, depending on the day.

Riel Sammy

riel sammy

Partner / Strategic Development
riel@channel13.ca

Riel worked at major design agencies before helping launch Channel 13 to add his artistic input to the world. His expertise in strategic business development and background in visual art gives him a well-rounded approach to translating a client’s vision into the brand they’re looking for – or perhaps haven’t thought of yet. And he loves the collaborative creative process to reach that point.

He received his Bachelor of Design at OCAD University in Toronto and specializes in design for all forms of digital and print media. He can also step in to DJ when the occasion calls for an epic soundtrack.

 

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GIANLUCA D'ACCHILLE

Partner / Creative Director
gianluca@channel13.ca

Gianluca’s design instincts are at the core of the agency. An artist by trade, Gianluca received his advanced diploma in graphic design at George Brown College and refined his craft at multiple design agencies. Since then he’s made an art out of bringing a client’s vision to life through beautifully designed concepts and hand-drawn illustrations.

With his strategic vision, Gianluca identifies key industry trends and drafts creative solutions that both suit the needs of his clients and enhance brand recognition. And while his dreams of playing professional soccer didn't quite pan out, it's given him time to secretly refine his palette as a cook.


SELECT Clients


Accolades

Entire Design Program
Applied Arts Community Awards  |  2017

Best of Region (Ontario Horseshoe) — Campaign
Canadian Regional Design Awards  |  2016

Category Winner — Campaign
Canadian Regional Design Awards  |  2016

Category Winner — Best Project Logo Low Rise
Bild Awards  |  2016

Category Finalist — Best Project Radio Ad Low Rise
Bild Awards  |  2016

Category Winner — Campaign
Canadian Regional Design Awards  |  2015

 

 

Category Finalist — Campaign
Canadian Regional Design Awards |  2015

Category Finalist — Best Project Signage Low Rise
Bild Awards |  2014

Category Finalist — Best Project Logo Low Rise
Bild Awards |  2014

Category Finalist — Best Project direct Mail Low Rise
Bild Awards |  2013

Category Finalist — Best Project WayFinding Signage
Canadian Regional Design Awards |  2013