Elite Danceworx is a world-renowned recreational and competitive dance school. They turned to Channel 13 to help them rebrand their studio and make it accessible to students who want a high-quality dance education but don’t necessarily want to become professional dancers.
We conducted a comprehensive discovery analysis of the brand, which included reaching out to high-profile studio alumni to capture their success stories. This allowed us to identify the brand’s tone of voice, messaging, and points of difference and ultimately soften the brand by framing Elite as a studio that offers elite dance education but isn’t exclusive to elite dancers. We rolled out the new brand across several touchpoints, including print materials, signage, and an updated website.
Strategic Insight / Branding & Roll-Out / Copywriting / Web Design & Development / Signage Design