Gibbard District is a new waterfront community located in Napanee, Ontario. Channel 13 was approached to develop all branding and marketing for this community project. Built on the historical landmark of the Gibbard Furniture Factory, Channel 13 coined the name “Gibbard District” to honour the factory’s legacy across all marketing touchpoints. Elevating their vision beyond the confines of this condo development, we brought to life an energetic urban centre for residents and community members near and far to enjoy.
Strategy / Community Naming / Visual Identity / Sales Collateral / Digital Advertising / Print Advertising / Experiential Marketing / Sales Office Design / Website Design / Social Media Marketing & Community Engagement