Kettlebeck is a multi-disciplinary home builder committed to providing extraordinary home ownership experiences. Kettlebeck approached Channel 13 to understand their design-driven approach, develop brand architecture for future growth and interdisciplinary real-estate work, synthesize core values, then articulate these values across multiple touch points.
After extensive consultations with key industry leaders, Channel 13 developed a stunning design concept — one that moves away from the typical stock images of a nuclear family with 2.5 kids and a dog. "K" will become the new face of the brand. This consolidated aesthetic will translate everywhere you can find them. We sent photographer, Michelle Yee, on the field to capture the real families who purchased with Kettlebeck and we also created a short film to help share the new streamlined vision with you.
Strategy / Branding & Roll-Out / Copywriting / Editorial Design / Web Design & Development / Photography + Video
Entire Design Program / 2017 Applied Arts Community Awards Best of Region (Campaign) / 2016 Canadian Regional Design Awards Category Winner (Campaign) / 2016 Canadian Regional Design Awards