Rainbow Electronics is a leader in Resistance Welding Technology, Machining, and Fabrication. In 2015, Rainbow Electronics approached Channel 13 to capture the company’s 30-year history with a new cohesive visual identity and visual language that demonstrates the company’s trusted and longstanding professional legacy.
Channel 13 performed an audit of the entire brand – brand story, visual identity, and brand voice. Our overall objective was to create a complete set of brand standards that featured a bolder logo, direct language, and more energetic photography and video direction.
Brand Story / Visual Identity / Creative Direction / Art Direction / Digital / Photography / Video